Theoretical background

 Theoretical Background

Victoria's Secret is a company that designs linen and other products of feminine beauty.
 The company was founded in San Francisco, California, in 1977 by Roy Raymond who sold it in 1982 to the corporation " The Limited Inc. " And now it is a property of his succesor, the company Limited Brands.
 In the year of 2005 the company obtained earnings for sales of more than 2.400 million dollars across his 900 shops in the United States. Victoria's Secret's products also are available by means of sale for catalogues: Victoria's Secret Direct, with sales of approximately 870 millions of dollars. The company gained reputation in the year 1990 after it began to contract famous models for his advertising campaigns and his fashionable parades.